Dead End Film Festival (DEFF) aims to promote short narrative films that have limited screening opportunities. The curatorial voice of DEFF supports filmmakers, artists and performers that employ a resourceful approach to their artistic production.

A resourceful response to the 2020 festival identity resulted in an embrace of cheap materials and production, in which all the outcomes either were an extension or recontextualisation of the 2020 festival poster. A lo-fi/D.I.Y. aesthetic was disregarded, instead opting for more contemporary design, with a nod towards the future, not the past.

The identity spanned print and digital mediums, as well as including wayfinding, uniforms and audio announcements.